HANDCRAFTED
By Expert Artisans

RESPONSIBLE

ETHICAL
MINDFUL

'Anoushka Agarwal' is more than a label—it's a lifestyle. Our passion for craftsmanship shines through in every creation and in the community we aspire to build. Across the country, countless talented artisans bring their skills to life. From embroiderers, dyers, and pattern masters to tailors, designers, production teams, graphic designers, content creators, customer care, administration, and logistics—every member plays a vital role in shaping 'Anoushka Agarwal.'
Each piece undergoes numerous meticulous hand processes, making every creation truly one of a kind!
Mindful Creation and Ethical Practices
Our process is built on mindful creation and ethical practices, focusing on sustainability and fair working conditions. Each garment comes with a note that delivery may take up to two weeks, as every piece is thoughtfully designed in-house and crafted in collaboration with our network of small-scale manufacturers.
We produce a limited number of items each month, often made-to-order, ensuring that every piece is created with care, heart and ethically. Artisans meticulously focus on every detail of the garment, from choosing the finest fabrics to adding the perfect finishing touches.


Our Values
At 'Anoushka Agarwal,' we prioritise fair wages, support family businesses, and champion small-scale production. Our vision is to grow into an enduring heritage brand that celebrates and preserving India’s rich legacy of craft and design.


Exceptional Embroidery Value
Embroidery is a cornerstone of India’s rich textile heritage, celebrated globally for its intricate designs and diverse styles that echo regional nuances. We honour this exquisite tradition by infusing it with our own creativity and imagination. Whether embellishing fabric with threads, pearls, or beads, we find joy in exploring new techniques and innovative ideas. Each piece is brought to life by our master craftsmen, whose years of expertise and artistry ensure every creation is truly one-of-a-kind.
Hand embroidery requires time and effort, yet we ensure the highest quality while keeping our pieces affordable for you.



Luxury-Crafted Designer Prints
Luxury-crafted designer prints embody true exclusivity, blending premium materials and exceptional craftsmanship to create one-of-a-kind patterns. Carefully curated using innovative mixed media techniques on select fabrics, these versatile prints add vibrancy and sophistication to your wardrobe.
Each piece is carefully designed to be unique and special, with exclusivity at its heart. Each piece showcases a unique designer print, ensuring one-of-a-kind style and rarity, making it truly special and exclusive. Perfect for those who want something unique and different, these pieces stand out, making a lasting and special impression for any occasion


Handcrafted with Intention
Handcrafted with intention means each garment is created with care, artistry, and attention to detail. Whether it’s the dyeing or the embroidery, every detail is done by hand, ensuring the highest quality and craftsmanship. Choosing handcrafted garments supports traditional artistry while investing in a timeless, exceptional piece that stands out in both style and value.
Unlike machine-made dresses, which focus on mass production, handcrafted dresses offer a unique fit and superior quality. The advantages of handcrafted dresses are numerous. Each piece is tailored to perfection. This results in a superior fit, a higher-quality finish and a garment that’s built to last.




